@import url("https://fonts.googleapis.com/css2?family=Cardo:ital,wght@0,400;0,700;1,400&display=swap");
@import url("https://fonts.googleapis.com/css2?family=Inter:wght@300;400;500;600&display=swap");

:root {
  --roz-black: #333331;
  --roz-white: #FDFDF7;
  --roz-seaglass: #A9BAB6;
  --roz-dew: #F5F3EE;
  --roz-stroke: #CCCCCB;
  --roz-muted: #999997;
  --roz-clay: #C1886C;
  --roz-spruce: #134852;
  --roz-overlay: rgba(51, 51, 49, 0.5);
  --ff-serif: "Cardo", "Cormorant Garamond", "Iowan Old Style", Georgia, "Times New Roman", serif;
  --ff-sans: "Neue Haas Unica", "Neue Haas Unica W1G", "Inter", "Helvetica Neue", Arial, sans-serif;
  --fs-display: 72px;
  --fs-h1: 40px;
  --fs-h1-mob: 32px;
  --fs-h2: 32px;
  --fs-h2-mob: 28px;
  --fs-h3: 24px;
  --fs-h4: 18px;
  --fs-body-l: 16px;
  --fs-body-m: 14px;
  --fs-body-s: 12px;
  --fs-eyebrow-m: 12px;
  --fs-cta-m: 14px;
  --fs-cta-s: 12px;
  --lh-display: 1.08;
  --lh-heading: 1.3;
  --lh-body: 1.5;
  --lh-ui: 1.4;
  --ls-eyebrow: 0.07em;
  --ls-body: 0.01em;
  --sp-2: 8px;
  --sp-3: 12px;
  --sp-4: 16px;
  --sp-5: 24px;
  --sp-6: 32px;
  --sp-7: 40px;
  --sp-8: 56px;
  --sp-9: 80px;
  --sp-10: 100px;
  --sp-11: 120px;
  --gutter-desktop: 80px;
  --gutter-mobile: 24px;
  --nav-height: 67px;
  --ease-out: cubic-bezier(0.22, 0.61, 0.36, 1);
  --dur-fast: 160ms;
  --dur-slow: 520ms;
}

*,
*::before,
*::after {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  background: var(--roz-dew);
  color: var(--roz-black);
  font-family: var(--ff-sans);
  font-size: var(--fs-body-l);
  line-height: var(--lh-body);
  letter-spacing: var(--ls-body);
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
  text-rendering: optimizeLegibility;
}

img {
  display: block;
  max-width: 100%;
}

figure {
  margin: 0;
}

a {
  color: inherit;
  text-decoration: none;
}

p a {
  text-decoration: underline;
  text-underline-offset: 0.18em;
}

.text-link {
  display: inline-flex;
  margin-top: 24px;
  padding-bottom: 4px;
  border-bottom: 1px solid currentColor;
  font-size: var(--fs-body-s);
  font-weight: 400;
  letter-spacing: var(--ls-eyebrow);
  text-transform: uppercase;
  transition: color var(--dur-fast) var(--ease-out), border-color var(--dur-fast) var(--ease-out);
}

.text-link:hover {
  color: var(--roz-muted);
  border-bottom-color: var(--roz-muted);
}

.site-header {
  position: sticky;
  z-index: 50;
  top: 0;
  left: 0;
  right: 0;
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  align-items: center;
  justify-content: space-between;
  gap: var(--sp-5);
  min-height: var(--nav-height);
  padding: 0 var(--gutter-desktop);
  color: var(--roz-black);
  background: var(--roz-dew);
  border-bottom: 1px solid var(--roz-stroke);
}

.brand {
  display: inline-flex;
  align-items: center;
  grid-column: 2;
  grid-row: 1;
  justify-self: center;
  width: 82px;
}

.brand img {
  width: 82px;
  height: auto;
}

nav {
  display: flex;
  grid-row: 1;
  align-items: center;
  flex-wrap: wrap;
  justify-content: flex-end;
  gap: var(--sp-4) var(--sp-5);
  font-size: var(--fs-eyebrow-m);
  letter-spacing: var(--ls-eyebrow);
  text-transform: uppercase;
}

.nav-left {
  grid-column: 1;
  justify-self: start;
  justify-content: flex-start;
}

.nav-right {
  grid-column: 3;
  justify-self: end;
}

nav a {
  color: var(--roz-black);
  transition: opacity var(--dur-fast) var(--ease-out), background var(--dur-fast) var(--ease-out), color var(--dur-fast) var(--ease-out);
}

nav a:hover {
  opacity: 0.6;
}

.nav-right a:last-child {
  padding: 10px 14px;
  border: 1px solid var(--roz-black);
}

.nav-right a:last-child:hover {
  opacity: 1;
  color: var(--roz-white);
  background: var(--roz-black);
}

.hero {
  position: relative;
  min-height: calc(100vh - var(--nav-height));
  display: grid;
  align-items: end;
  overflow: hidden;
  color: var(--roz-white);
  background: var(--roz-black);
}

.hero-bg {
  position: absolute;
  inset: 0;
  background: url("https://cdn.shopify.com/s/files/1/0485/1741/5070/collections/DSC02609_copy.jpg?v=1739036314") center bottom / cover;
}

.hero::after {
  position: absolute;
  inset: 0;
  content: "";
  background: var(--roz-overlay);
}

.hero-copy {
  position: relative;
  z-index: 1;
  width: min(720px, calc(100% - 48px));
  margin: 0 0 var(--sp-9) var(--gutter-desktop);
}

.eyebrow,
.section-kicker {
  margin: 0 0 var(--sp-4);
  font-size: var(--fs-eyebrow-m);
  font-weight: 400;
  letter-spacing: var(--ls-eyebrow);
  text-transform: uppercase;
}

h1,
h2,
h3 {
  margin: 0;
  font-family: var(--ff-serif);
  font-weight: 400;
  letter-spacing: 0;
}

h1 {
  max-width: 760px;
  font-size: var(--fs-display);
  line-height: var(--lh-display);
}

h2 {
  font-size: var(--fs-h1);
  line-height: 1.2;
}

h3 {
  font-size: var(--fs-h3);
  line-height: var(--lh-heading);
}

.hero-text {
  max-width: 560px;
  margin: var(--sp-5) 0 0;
  font-size: 18px;
  line-height: var(--lh-body);
}

.hero-note {
  margin: 18px 0 0;
  color: rgba(253, 253, 247, 0.76);
  font-size: 13px;
}

.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
  margin-top: var(--sp-6);
}

.button,
button {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 46px;
  padding: 12px 24px;
  border: 1px solid currentColor;
  border-radius: 0;
  font-family: var(--ff-sans);
  font-size: var(--fs-cta-s);
  line-height: var(--lh-ui);
  letter-spacing: var(--ls-eyebrow);
  text-transform: uppercase;
  cursor: pointer;
  transition: background var(--dur-fast) var(--ease-out), color var(--dur-fast) var(--ease-out), border-color var(--dur-fast) var(--ease-out);
}

.button.primary,
button {
  color: var(--roz-black);
  background: transparent;
}

.button.secondary {
  color: var(--roz-black);
  background: transparent;
}

.button.primary:hover,
button:hover {
  color: var(--roz-white);
  background: var(--roz-black);
  border-color: var(--roz-black);
}

.button.secondary:hover {
  color: var(--roz-white);
  background: var(--roz-black);
  border-color: var(--roz-black);
}

.hero .button,
.subpage-hero .button,
.cta-band .button {
  color: var(--roz-white);
}

.hero .button:hover,
.subpage-hero .button:hover,
.cta-band .button:hover {
  color: var(--roz-black);
  background: var(--roz-white);
  border-color: var(--roz-white);
}

.button.secondary.dark {
  color: var(--roz-black);
}

.proof-strip {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  border-bottom: 1px solid var(--roz-stroke);
  background: var(--roz-white);
}

.proof-strip div {
  min-height: 132px;
  padding: 28px clamp(20px, 3vw, 40px);
  border-right: 1px solid var(--roz-stroke);
}

.proof-strip div:last-child {
  border-right: 0;
}

.proof-strip strong,
.proof-strip span {
  display: block;
}

.proof-strip strong {
  font-family: var(--ff-serif);
  font-size: 25px;
  font-weight: 400;
  line-height: 1.1;
}

.proof-strip span {
  margin-top: 12px;
  color: var(--roz-muted);
  font-size: 14px;
}

.kit-value-band {
  display: grid;
  grid-template-columns: minmax(0, 0.72fr) minmax(420px, 1fr);
  gap: clamp(36px, 7vw, 96px);
  align-items: start;
  background: var(--roz-dew);
}

.kit-value-copy p {
  margin: 24px 0 0;
  color: var(--roz-black);
  font-size: 18px;
}

.value-metrics {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1px;
  background: var(--roz-stroke);
  border: 1px solid var(--roz-stroke);
}

.value-metrics div {
  min-height: 260px;
  padding: 28px;
  background: var(--roz-white);
}

.value-metrics span,
.clean-proof span,
.demand-total span,
.support-grid span,
.team-card span {
  display: block;
  color: var(--roz-muted);
  font-size: 11px;
  font-weight: 400;
  letter-spacing: 0.07em;
  text-transform: uppercase;
}

.value-metrics strong {
  display: block;
  margin-top: 42px;
  font-family: var(--ff-serif);
  font-size: 34px;
  font-weight: 400;
  line-height: 1.05;
}

.value-metrics p {
  margin: 18px 0 0;
  color: var(--roz-black);
  font-size: 14px;
}

.band {
  padding: var(--sp-10) var(--gutter-desktop);
  scroll-margin-top: var(--nav-height);
}

.intro-band {
  background: var(--roz-dew);
}

.intro-split {
  align-items: center;
}

.intro-media {
  display: grid;
  gap: 28px;
}

.intro-media img {
  width: 100%;
  height: clamp(340px, 42vw, 620px);
  object-fit: cover;
  object-position: center;
  background: var(--roz-white);
}

.split {
  display: grid;
  grid-template-columns: minmax(0, 0.9fr) minmax(320px, 0.72fr);
  gap: clamp(32px, 7vw, 104px);
  align-items: start;
}

.copy-stack p,
.product-copy p,
.fit-copy p,
.apply-copy p,
.momentum p {
  margin: 0;
  color: var(--roz-black);
}

.copy-stack {
  display: grid;
  gap: 22px;
  font-size: 18px;
}

.signal-band {
  background: var(--roz-black);
  color: var(--roz-white);
}

.signal-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 1px;
  background: rgba(253, 253, 247, 0.2);
}

.signal-grid article {
  min-height: 280px;
  padding: clamp(28px, 4vw, 48px);
  background: var(--roz-black);
}

.signal-grid span {
  display: block;
  margin-bottom: 48px;
  color: var(--roz-seaglass);
  font-size: 13px;
}

.signal-grid p {
  margin: 20px 0 0;
  color: rgba(253, 253, 247, 0.75);
}

.business-band {
  display: grid;
  grid-template-columns: minmax(0, 0.54fr) minmax(420px, 1fr);
  gap: clamp(36px, 7vw, 96px);
  align-items: start;
  background: var(--roz-dew);
}

.business-copy p {
  margin: 24px 0 0;
  color: var(--roz-black);
  font-size: 18px;
}

.comparison-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1px;
  background: var(--roz-stroke);
  border: 1px solid var(--roz-stroke);
}

.comparison-card {
  min-height: 210px;
  padding: 26px;
  background: var(--roz-dew);
}

.comparison-card.highlight {
  background: var(--roz-white);
}

.comparison-card span {
  display: block;
  margin-bottom: 36px;
  color: var(--roz-muted);
  font-size: 11px;
  font-weight: 400;
  letter-spacing: 0.07em;
  text-transform: uppercase;
}

.comparison-card strong {
  display: block;
  font-family: var(--ff-serif);
  font-size: 25px;
  font-weight: 400;
  line-height: 1.12;
}

.comparison-card p {
  margin: 16px 0 0;
  color: var(--roz-black);
  font-size: 14px;
}

.growth-band {
  color: var(--roz-white);
  background: var(--roz-black);
}

.growth-intro {
  display: grid;
  grid-template-columns: minmax(0, 0.7fr) minmax(340px, 0.58fr);
  gap: clamp(32px, 7vw, 96px);
  align-items: end;
}

.growth-intro p {
  margin: 0;
  color: rgba(253, 253, 247, 0.72);
  font-size: 18px;
}

.growth-intro .eyebrow {
  color: var(--roz-seaglass);
}

.growth-intro .text-link {
  color: var(--roz-white);
}

.support-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 1px;
  margin-top: 58px;
  background: rgba(253, 253, 247, 0.22);
}

.support-grid article {
  min-height: 300px;
  padding: 28px;
  background: var(--roz-black);
}

.support-grid span {
  color: var(--roz-seaglass);
}

.support-grid h3 {
  margin-top: 54px;
}

.support-grid p {
  margin: 18px 0 0;
  color: rgba(253, 253, 247, 0.72);
}

.owner-band {
  display: grid;
  grid-template-columns: minmax(0, 0.58fr) minmax(420px, 1fr);
  gap: clamp(36px, 7vw, 96px);
  align-items: start;
  background: var(--roz-dew);
}

.owner-copy p {
  margin: 24px 0 0;
  color: var(--roz-black);
  font-size: 18px;
}

.owner-grid,
.concern-map {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 1px;
  background: var(--roz-stroke);
  border: 1px solid var(--roz-stroke);
}

.owner-grid article,
.concern-map article {
  min-height: 230px;
  padding: 28px;
  background: var(--roz-white);
}

.owner-grid span,
.concern-map span,
.calculator-results span,
.readiness-score span {
  display: block;
  color: var(--roz-muted);
  font-size: 11px;
  font-weight: 400;
  letter-spacing: 0.07em;
  text-transform: uppercase;
}

.owner-grid p,
.concern-map p {
  margin: 38px 0 0;
  color: var(--roz-black);
}

.demand-tool-band {
  display: grid;
  grid-template-columns: minmax(0, 0.56fr) minmax(420px, 0.9fr);
  gap: clamp(36px, 7vw, 96px);
  align-items: start;
  background: var(--roz-white);
}

.tool-copy p {
  margin: 24px 0 0;
  color: var(--roz-black);
  font-size: 18px;
}

.tool-copy .source-note.dark {
  color: var(--roz-muted);
  font-size: 13px;
}

.demand-tool {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 18px;
  padding: 28px;
  border: 1px solid var(--roz-stroke);
  background: var(--roz-dew);
}

.demand-tool .demand-total,
.demand-bars {
  grid-column: 1 / -1;
}

.demand-total {
  padding: 26px;
  background: var(--roz-white);
  border: 1px solid var(--roz-stroke);
}

.demand-total strong {
  display: block;
  margin-top: 12px;
  font-family: var(--ff-serif);
  font-size: var(--fs-h1);
  font-weight: 400;
  line-height: 1.2;
}

.demand-total p {
  max-width: 520px;
  margin: 12px 0 0;
  color: var(--roz-muted);
  font-size: 14px;
}

.demand-bars {
  display: grid;
  gap: 14px;
}

.demand-row {
  display: grid;
  grid-template-columns: minmax(150px, 0.7fr) minmax(120px, 1fr) 80px;
  gap: 14px;
  align-items: center;
}

.demand-row span {
  font-size: 13px;
}

.demand-track {
  height: 14px;
  background: var(--roz-stroke);
}

.demand-fill {
  height: 100%;
  background: var(--roz-seaglass);
}

.demand-volume {
  color: var(--roz-muted);
  font-size: 13px;
  text-align: right;
}

.clean-band {
  background: var(--roz-dew);
}

.clean-grid {
  display: grid;
  grid-template-columns: minmax(0, 0.64fr) minmax(420px, 1fr);
  gap: clamp(36px, 7vw, 96px);
  align-items: start;
}

.clean-grid p {
  margin: 24px 0 0;
  color: var(--roz-black);
  font-size: 18px;
}

.clean-proof {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1px;
  background: var(--roz-stroke);
  border: 1px solid var(--roz-stroke);
}

.clean-proof div {
  min-height: 260px;
  padding: 26px;
  background: var(--roz-white);
}

.clean-proof strong {
  display: block;
  margin-top: 52px;
  font-family: var(--ff-serif);
  font-size: 32px;
  font-weight: 400;
  line-height: 1.05;
}

.clean-proof p {
  margin: 18px 0 0;
  color: var(--roz-black);
  font-size: 14px;
}

.product-band {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(320px, 0.62fr);
  gap: clamp(32px, 6vw, 88px);
  align-items: center;
  background: var(--roz-white);
}

.product-visuals {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 12px;
  align-items: stretch;
}

.product-visuals img {
  width: 100%;
  height: clamp(320px, 44vw, 640px);
  object-fit: cover;
  object-position: center;
  background: var(--roz-dew);
}

.product-visuals img:nth-child(2),
.product-visuals img:nth-child(3) {
  object-position: center 42%;
}

.product-copy ul {
  display: grid;
  gap: 0;
  margin: 28px 0 0;
  padding: 0;
  list-style: none;
}

.product-copy li {
  padding: 18px 0;
  border-top: 1px solid var(--roz-stroke);
}

.product-copy .text-link,
.team-copy .text-link {
  color: var(--roz-black);
}

.visual-band {
  background: var(--roz-white);
}

.visual-band.dew {
  background: var(--roz-dew);
}

.visual-band.dark {
  color: var(--roz-white);
  background: var(--roz-black);
}

.visual-band.dark p,
.visual-band.dark .asset-caption {
  color: rgba(253, 253, 247, 0.74);
}

.visual-band.dark .eyebrow {
  color: var(--roz-seaglass);
}

.visual-split {
  display: grid;
  grid-template-columns: minmax(0, 0.54fr) minmax(420px, 1fr);
  gap: clamp(36px, 7vw, 96px);
  align-items: start;
}

.visual-split.reversed {
  grid-template-columns: minmax(420px, 1fr) minmax(0, 0.54fr);
}

.visual-copy h2 {
  font-size: var(--fs-h1);
  line-height: 1.2;
}

.visual-copy p {
  margin: 24px 0 0;
  color: var(--roz-black);
  font-size: 18px;
}

.visual-band.dark .visual-copy p {
  color: rgba(253, 253, 247, 0.74);
}

.asset-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1px;
  background: var(--roz-stroke);
  border: 1px solid var(--roz-stroke);
}

.asset-grid.two {
  grid-template-columns: repeat(2, 1fr);
}

.asset-grid.four {
  grid-template-columns: repeat(4, 1fr);
}

.asset-panel {
  display: grid;
  grid-template-rows: auto 1fr;
  min-height: 420px;
  background: var(--roz-white);
}

.asset-panel.dark-panel {
  color: var(--roz-white);
  background: var(--roz-black);
}

.asset-panel img {
  width: 100%;
  height: 260px;
  object-fit: cover;
  background: var(--roz-dew);
  border-bottom: 1px solid var(--roz-stroke);
}

.asset-panel img.contain {
  object-fit: contain;
  padding: 18px;
}

.asset-panel > div {
  padding: 24px;
}

.asset-panel span,
.visual-stat span,
.points-ledger span,
.profile-field span {
  display: block;
  color: var(--roz-muted);
  font-size: 11px;
  font-weight: 400;
  letter-spacing: 0.07em;
  text-transform: uppercase;
}

.asset-panel.dark-panel span {
  color: var(--roz-seaglass);
}

.asset-panel h3 {
  margin-top: 28px;
}

.asset-panel p,
.asset-caption {
  margin: 16px 0 0;
  color: var(--roz-black);
  font-size: 14px;
}

.asset-panel.dark-panel p {
  color: rgba(253, 253, 247, 0.74);
}

.wide-asset {
  overflow: hidden;
  border: 1px solid var(--roz-stroke);
  background: var(--roz-white);
}

.wide-asset.spaced {
  margin-top: 40px;
}

.wide-asset.tight {
  margin-top: 34px;
}

.wide-asset img {
  width: 100%;
  height: auto;
  object-fit: contain;
  background: var(--roz-dew);
}

.wide-asset figcaption {
  padding: 18px 22px;
  border-top: 1px solid var(--roz-stroke);
  color: var(--roz-muted);
  font-size: 13px;
}

.shelf-proof-band {
  display: grid;
  grid-template-columns: minmax(0, 0.28fr) minmax(520px, 1fr);
  gap: clamp(34px, 6vw, 84px);
  align-items: start;
  background: var(--roz-dew);
}

.shelf-proof-copy p:not(.eyebrow) {
  margin: 24px 0 0;
  color: var(--roz-black);
  font-size: 18px;
}

.shelf-title {
  display: flex;
  align-items: baseline;
  flex-wrap: wrap;
  gap: 0.22em;
}

.shelf-gallery {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 1px;
  background: var(--roz-stroke);
  border: 1px solid var(--roz-stroke);
}

.shelf-card {
  display: grid;
  grid-template-rows: auto auto;
  min-height: 0;
  color: var(--roz-black);
  background: var(--roz-white);
  text-decoration: none;
  overflow: hidden;
}

.shelf-card:hover img {
  transform: scale(1.04);
}

.shelf-card:focus-visible {
  outline: 2px solid var(--roz-black);
  outline-offset: 4px;
}

.shelf-card img {
  width: 100%;
  height: clamp(270px, 23vw, 340px);
  object-fit: cover;
  object-position: center;
  background: var(--roz-white);
  border-bottom: 1px solid var(--roz-stroke);
  transition: transform var(--dur-slow) var(--ease-out);
}

.shelf-card.jenna-card img {
  object-position: center 12%;
}

.shelf-card.sweep-card img {
  object-position: center 45%;
}

.shelf-card.meche-card img {
  object-position: center;
}

.shelf-card.spoke-card img {
  object-position: center 35%;
}

.shelf-card.sirene-card img {
  object-position: center;
}

.shelf-card span {
  display: block;
  min-height: 72px;
  padding: 22px;
  color: var(--roz-muted);
  font-size: 11px;
  font-style: normal;
  font-weight: 400;
  letter-spacing: 0.07em;
  text-transform: uppercase;
}

.shelf-proof-note {
  grid-column: 2;
  margin: 0;
  color: var(--roz-muted);
  font-size: 13px;
}

.proof-photo-grid {
  display: grid;
  grid-template-columns: 1.1fr 0.9fr;
  gap: 12px;
}

.proof-photo-grid img {
  width: 100%;
  height: clamp(250px, 34vw, 520px);
  object-fit: cover;
}

.proof-photo-grid img:first-child {
  grid-row: span 2;
  height: 100%;
}

.points-ledger {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1px;
  background: var(--roz-stroke);
  border: 1px solid var(--roz-stroke);
}

.points-ledger div {
  min-height: 230px;
  padding: 28px;
  background: var(--roz-white);
}

.points-ledger strong {
  display: block;
  margin-top: 42px;
  font-family: var(--ff-serif);
  font-size: 40px;
  font-weight: 400;
  line-height: 1;
}

.points-ledger p {
  margin: 16px 0 0;
  color: var(--roz-black);
  font-size: 14px;
}

.profile-preview {
  display: grid;
  grid-template-columns: 0.8fr 1fr;
  gap: 1px;
  background: var(--roz-stroke);
  border: 1px solid var(--roz-stroke);
}

.profile-image {
  min-height: 440px;
  background: url("assets/pros/poster-04.jpeg") center / cover;
}

.profile-fields {
  display: grid;
  gap: 1px;
  background: var(--roz-stroke);
}

.profile-field {
  padding: 24px;
  background: var(--roz-white);
}

.profile-field strong {
  display: block;
  margin-top: 18px;
  font-family: var(--ff-serif);
  font-size: 28px;
  font-weight: 400;
  line-height: 1.1;
}

.shelf-band {
  display: grid;
  grid-template-columns: minmax(0, 0.92fr) minmax(340px, 0.62fr);
  gap: clamp(36px, 7vw, 96px);
  align-items: center;
  background: var(--roz-dew);
}

.shelf-image img {
  width: 100%;
  max-height: 720px;
  object-fit: cover;
}

.shelf-copy p {
  margin: 24px 0 0;
  color: var(--roz-black);
  font-size: 18px;
}

.shelf-points {
  display: grid;
  margin-top: 32px;
  border-top: 1px solid var(--roz-stroke);
}

.shelf-points span {
  padding: 16px 0;
  border-bottom: 1px solid var(--roz-stroke);
}

.program-band {
  background: var(--roz-seaglass);
}

.program-band h2 {
  max-width: 760px;
}

.timeline {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 1px;
  margin-top: 56px;
  background: rgba(51, 51, 49, 0.24);
}

.timeline div {
  min-height: 240px;
  padding: 28px;
  background: var(--roz-seaglass);
}

.timeline span {
  display: block;
  font-weight: 400;
  text-transform: uppercase;
  font-size: 12px;
  letter-spacing: 0.07em;
}

.timeline p {
  margin: 48px 0 0;
}

.team-band {
  display: grid;
  grid-template-columns: minmax(0, 0.56fr) minmax(420px, 1fr);
  gap: clamp(36px, 7vw, 96px);
  align-items: start;
  background: var(--roz-white);
}

.team-copy p {
  margin: 24px 0 0;
  color: var(--roz-black);
  font-size: 18px;
}

.subpage-hero {
  position: relative;
  display: grid;
  grid-template-columns: minmax(0, 0.72fr) minmax(360px, 0.72fr);
  gap: clamp(36px, 7vw, 96px);
  align-items: end;
  min-height: calc(78vh - var(--nav-height));
  padding: var(--sp-10) var(--gutter-desktop) var(--sp-10);
  color: var(--roz-white);
  background: var(--roz-black);
  overflow: hidden;
}

.subpage-hero::before {
  position: absolute;
  inset: 0;
  content: "";
  background: var(--roz-overlay);
}

.subpage-hero > * {
  position: relative;
  z-index: 1;
}

.subpage-hero.growth-page {
  background: url("https://cdn.shopify.com/s/files/1/0485/1741/5070/files/2girls__CZW_RGB_1024x1024.jpg?v=1738630027") center / cover;
}

.subpage-hero.product-page {
  background: url("https://rozhair.com/cdn/shop/files/MRRH_1.5_1024x1024.jpg?v=1721944312") center / cover;
}

.subpage-hero.business-page {
  background: url("https://cdn.shopify.com/s/files/1/0485/1741/5070/files/2girls__CZW_RGB_1024x1024.jpg?v=1738630027") center / cover;
}

.subpage-hero.education-page {
  background: url("assets/pros/poster-03.jpeg") center / cover;
}

.subpage-hero.team-page {
  background: url("https://cdn.shopify.com/s/files/1/0485/1741/5070/files/ROZSUMMERDRENCH2272-edit_2fca85a3-74ae-4ccf-97aa-a3e4b8e03801.jpg?v=1764897977") center 34% / cover;
}

.subpage-hero.referral-page {
  background: url("https://rozhair.com/cdn/shop/files/MRRH_1.5_1024x1024.jpg?v=1721944312") center / cover;
}

.subpage-hero h1 {
  font-size: var(--fs-display);
  line-height: var(--lh-display);
}

.subpage-hero p {
  max-width: 620px;
  margin: var(--sp-5) 0 0;
  color: rgba(253, 253, 247, 0.82);
  font-size: 18px;
}

.subpage-hero.compact-hero {
  min-height: 62vh;
  align-items: center;
  padding-bottom: clamp(56px, 8vw, 96px);
}

.subpage-proof {
  display: grid;
  gap: 1px;
  background: rgba(253, 253, 247, 0.25);
}

.subpage-proof div {
  padding: 24px;
  background: rgba(51, 51, 49, 0.62);
}

.subpage-proof strong,
.subpage-proof span {
  display: block;
}

.subpage-proof strong {
  font-family: var(--ff-serif);
  font-size: 30px;
  font-weight: 400;
  line-height: 1.08;
}

.subpage-proof span {
  margin-top: 10px;
  color: rgba(253, 253, 247, 0.74);
}

.page-section {
  background: var(--roz-dew);
}

.page-section.white {
  background: var(--roz-white);
}

.page-split {
  display: grid;
  grid-template-columns: minmax(0, 0.58fr) minmax(420px, 1fr);
  gap: clamp(36px, 7vw, 96px);
  align-items: start;
}

.page-copy p {
  margin: 24px 0 0;
  color: var(--roz-black);
  font-size: 18px;
}

.insight-grid,
.service-grid,
.education-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1px;
  background: var(--roz-stroke);
  border: 1px solid var(--roz-stroke);
}

.insight-grid article,
.service-grid article,
.education-grid article {
  min-height: 260px;
  padding: 28px;
  background: var(--roz-white);
}

.insight-grid span,
.service-grid span,
.education-grid span,
.process-list span {
  display: block;
  margin-bottom: 44px;
  color: var(--roz-muted);
  font-size: 11px;
  font-weight: 400;
  letter-spacing: 0.07em;
  text-transform: uppercase;
}

.insight-grid p,
.service-grid p,
.education-grid p {
  margin: 18px 0 0;
  color: var(--roz-black);
}

.referral-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1px;
  background: var(--roz-stroke);
  border: 1px solid var(--roz-stroke);
}

.referral-grid article {
  min-height: 300px;
  padding: 30px;
  background: var(--roz-white);
}

.referral-grid span,
.referral-email-card span {
  display: block;
  margin-bottom: 44px;
  color: var(--roz-muted);
  font-size: 11px;
  font-weight: 400;
  letter-spacing: 0.07em;
  text-transform: uppercase;
}

.referral-grid p {
  margin: 18px 0 0;
  color: var(--roz-black);
}

.referral-flyer-band {
  display: grid;
  grid-template-columns: minmax(0, 0.62fr) minmax(360px, 0.52fr);
  gap: clamp(36px, 7vw, 96px);
  align-items: center;
  background: var(--roz-white);
}

.referral-flyer-copy p {
  margin: 24px 0 0;
  color: var(--roz-black);
  font-size: 18px;
}

.referral-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
  margin-top: 32px;
}

.referral-flyer {
  margin: 0;
  border: 1px solid var(--roz-stroke);
  background: var(--roz-dew);
}

.referral-flyer img {
  width: 100%;
  max-height: 760px;
  object-fit: contain;
}

.referral-email-card {
  padding: clamp(28px, 4vw, 48px);
  background: var(--roz-dew);
  border: 1px solid var(--roz-stroke);
}

.referral-email-card ul {
  display: grid;
  gap: 14px;
  margin: 0;
  padding: 0;
  list-style: none;
}

.referral-email-card li {
  padding-bottom: 14px;
  border-bottom: 1px solid var(--roz-stroke);
}

.referral-email-card li:last-child {
  border-bottom: 0;
  padding-bottom: 0;
}

.terms-band {
  background: var(--roz-dew);
}

.terms-list {
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  gap: 1px;
  background: var(--roz-stroke);
  border: 1px solid var(--roz-stroke);
}

.terms-list p {
  min-height: 170px;
  margin: 0;
  padding: 24px;
  background: var(--roz-white);
  color: var(--roz-black);
  font-size: 14px;
}

.page-heading {
  max-width: 860px;
  margin-bottom: 46px;
}

.page-heading h2 {
  max-width: 760px;
}

.education-grid-cards {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1px;
  background: var(--roz-stroke);
  border: 1px solid var(--roz-stroke);
}

.education-card {
  display: grid;
  grid-template-rows: auto 1fr;
  min-height: 520px;
  background: var(--roz-white);
}

.education-card img {
  width: 100%;
  height: 260px;
  object-fit: cover;
  background: var(--roz-dew);
}

.education-card > div:last-child {
  padding: 24px;
}

.education-doc {
  display: grid;
  align-content: end;
  min-height: 260px;
  padding: 24px;
  background: var(--roz-dew);
  border-bottom: 1px solid var(--roz-stroke);
}

.education-doc span {
  width: fit-content;
  margin-bottom: 48px;
  padding: 7px 9px;
  border: 1px solid var(--roz-stroke);
  color: var(--roz-muted);
  font-size: 10px;
  font-weight: 400;
  letter-spacing: 0.07em;
  text-transform: uppercase;
}

.education-doc strong {
  display: block;
  max-width: 220px;
  font-family: var(--ff-serif);
  font-size: 34px;
  font-weight: 400;
  line-height: 1.04;
}

.education-card span,
.technical-grid span,
.event-list span {
  display: block;
  color: var(--roz-muted);
  font-size: 11px;
  font-weight: 400;
  letter-spacing: 0.07em;
  text-transform: uppercase;
}

.education-card h3 {
  margin-top: 34px;
}

.education-card p {
  margin: 16px 0 0;
  color: var(--roz-black);
  font-size: 14px;
}

.lesson-preview-band {
  display: grid;
  grid-template-columns: minmax(0, 0.82fr) minmax(420px, 0.72fr);
  gap: clamp(36px, 7vw, 96px);
  align-items: center;
  background: var(--roz-dew);
}

.lesson-preview-media img {
  width: 100%;
  max-height: 720px;
  object-fit: cover;
}

.lesson-preview-copy .lesson-lede {
  margin: 24px 0 0;
  color: var(--roz-black);
  font-family: var(--ff-serif);
  font-size: 24px;
  line-height: 1.36;
}

.quick-answers {
  display: grid;
  gap: 1px;
  margin-top: 34px;
  background: var(--roz-stroke);
  border: 1px solid var(--roz-stroke);
}

.quick-answers details {
  background: var(--roz-white);
}

.quick-answers summary {
  cursor: pointer;
  padding: 18px 20px;
  font-weight: 400;
}

.quick-answers p {
  margin: 0;
  padding: 0 20px 20px;
  color: var(--roz-black);
}

.technical-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1px;
  background: var(--roz-stroke);
  border: 1px solid var(--roz-stroke);
}

.technical-grid article {
  padding: 20px;
  background: var(--roz-white);
}

.technical-grid h3 {
  margin-top: 40px;
}

.technical-grid p {
  margin: 16px 0 0;
  color: var(--roz-black);
}

.technical-grid ul {
  display: grid;
  gap: 10px;
  margin: 24px 0 0;
  padding: 0;
  list-style: none;
}

.technical-grid li {
  padding-top: 10px;
  border-top: 1px solid var(--roz-stroke);
  color: var(--roz-black);
  font-size: 14px;
}

.event-list {
  display: grid;
  gap: 1px;
  background: var(--roz-stroke);
  border: 1px solid var(--roz-stroke);
}

.event-list div {
  display: grid;
  grid-template-columns: 0.34fr 0.52fr 1fr;
  gap: 24px;
  padding: 26px;
  background: var(--roz-white);
}

.event-list strong {
  display: block;
  font-family: var(--ff-serif);
  font-size: 24px;
  font-weight: 400;
  line-height: 1.12;
}

.event-list p {
  margin: 0;
  color: var(--roz-black);
}

.education-bridge-band {
  display: grid;
  grid-template-columns: minmax(0, 0.72fr) auto;
  gap: 32px;
  align-items: center;
  background: var(--roz-seaglass);
}

.education-bridge-band p {
  max-width: 700px;
  margin: 20px 0 0;
  color: var(--roz-black);
}

.launch-plan div {
  grid-template-columns: 0.26fr 1fr;
}

.demand-table {
  width: 100%;
  border-collapse: collapse;
  background: var(--roz-white);
  border: 1px solid var(--roz-stroke);
}

.demand-table th,
.demand-table td {
  padding: 16px;
  border-bottom: 1px solid var(--roz-stroke);
  text-align: left;
}

.demand-table th {
  color: var(--roz-muted);
  font-size: 11px;
  letter-spacing: 0.07em;
  text-transform: uppercase;
}

.demand-table td:last-child {
  text-align: right;
  font-weight: 400;
}

.process-list {
  display: grid;
  gap: 1px;
  background: var(--roz-stroke);
  border: 1px solid var(--roz-stroke);
}

.process-list div {
  display: grid;
  grid-template-columns: 0.42fr 1fr;
  gap: 24px;
  padding: 28px;
  background: var(--roz-white);
}

.process-list p {
  margin: 0;
  color: var(--roz-black);
}

.formula-matrix {
  display: grid;
  grid-template-columns: 0.8fr 1fr 1fr;
  gap: 1px;
  background: var(--roz-stroke);
  border: 1px solid var(--roz-stroke);
}

.formula-matrix div {
  min-height: 170px;
  padding: 24px;
  background: var(--roz-white);
}

.formula-matrix .matrix-head {
  color: var(--roz-muted);
  font-size: 11px;
  font-weight: 400;
  letter-spacing: 0.07em;
  text-transform: uppercase;
}

.formula-matrix strong {
  display: block;
  font-family: var(--ff-serif);
  font-size: 26px;
  font-weight: 400;
  line-height: 1.1;
}

.formula-matrix p {
  margin: 14px 0 0;
  color: var(--roz-black);
}

.cta-band {
  display: grid;
  grid-template-columns: minmax(0, 0.72fr) auto;
  gap: 32px;
  align-items: center;
  color: var(--roz-white);
  background: var(--roz-black);
}

.cta-band p {
  max-width: 700px;
  margin: 18px 0 0;
  color: rgba(253, 253, 247, 0.76);
}

.cta-band .button {
  color: var(--roz-white);
}

.team-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1px;
  background: var(--roz-stroke);
  border: 1px solid var(--roz-stroke);
}

.team-card {
  display: grid;
  grid-template-rows: auto 1fr;
  background: var(--roz-dew);
}

.team-card img,
.team-placeholder {
  width: 100%;
  height: 420px;
  object-fit: cover;
  background: var(--roz-seaglass);
}

.team-card img.contain-team {
  object-fit: contain;
  padding: 18px;
  background: var(--roz-dew);
}

.team-placeholder {
  display: grid;
  place-items: center;
  color: var(--roz-white);
  font-family: var(--ff-serif);
  font-size: 132px;
}

.team-card div:last-child {
  padding: 28px;
}

.team-card h3 {
  margin-top: 18px;
  font-size: 34px;
}

.team-card p {
  margin: 18px 0 0;
  color: var(--roz-black);
}

.fit-band {
  display: grid;
  grid-template-columns: minmax(0, 0.72fr) minmax(340px, 1fr);
  gap: clamp(40px, 7vw, 96px);
  background: var(--roz-dew);
}

.fit-copy p {
  margin-top: 24px;
  font-size: 18px;
}

.fit-list {
  border-top: 1px solid var(--roz-stroke);
}

.fit-list div {
  display: grid;
  grid-template-columns: 0.55fr 1fr;
  gap: 24px;
  padding: 24px 0;
  border-bottom: 1px solid var(--roz-stroke);
}

.fit-list strong {
  font-family: var(--ff-serif);
  font-size: 22px;
  font-weight: 400;
  line-height: 1.2;
}

.fit-list span {
  color: var(--roz-muted);
}

.momentum-band {
  display: grid;
  grid-template-columns: minmax(0, 0.8fr) minmax(320px, 0.8fr);
  gap: clamp(32px, 7vw, 96px);
  align-items: center;
  color: var(--roz-white);
  background: var(--roz-black);
}

.momentum-band .eyebrow {
  color: var(--roz-seaglass);
}

.trend-mark {
  display: grid;
  grid-template-columns: repeat(8, 1fr);
  gap: 8px;
  align-items: end;
  height: 190px;
  margin-bottom: 28px;
  padding: 18px;
  border: 1px solid rgba(253, 253, 247, 0.3);
}

.trend-mark span {
  display: block;
  min-height: 8px;
  background: var(--roz-seaglass);
}

.trend-bar-24 {
  height: 24%;
}

.trend-bar-38 {
  height: 38%;
}

.trend-bar-52 {
  height: 52%;
}

.trend-bar-70 {
  height: 70%;
}

.trend-bar-78 {
  height: 78%;
}

.trend-bar-91 {
  height: 91%;
}

.trend-bar-96 {
  height: 96%;
}

.trend-bar-100 {
  height: 100%;
}

.momentum p {
  color: rgba(253, 253, 247, 0.74);
}

.momentum-facts {
  display: grid;
  gap: 14px;
}

.momentum .source-note {
  color: rgba(253, 253, 247, 0.58);
  font-size: 13px;
}

.apply-band {
  display: grid;
  grid-template-columns: minmax(0, 0.58fr) minmax(380px, 0.82fr);
  gap: clamp(40px, 7vw, 96px);
  background: var(--roz-white);
}

.apply-copy p {
  margin-top: 24px;
}

.kit-includes {
  display: grid;
  grid-template-columns: 1fr;
  gap: 1px;
  margin-top: 34px;
  background: var(--roz-stroke);
  border: 1px solid var(--roz-stroke);
}

.kit-includes span {
  display: block;
  padding: 16px 18px;
  background: var(--roz-white);
  font-size: 12px;
  font-weight: 400;
}

.application-form {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 18px;
}

.form-head {
  padding-bottom: 10px;
  border-bottom: 1px solid var(--roz-stroke);
}

.form-head .eyebrow {
  margin-bottom: 8px;
}

label {
  display: grid;
  gap: 8px;
  font-size: 12px;
  font-weight: 400;
  letter-spacing: 0.06em;
  text-transform: uppercase;
}

input,
textarea,
select {
  width: 100%;
  border: 1px solid var(--roz-stroke);
  border-radius: 0;
  background: var(--roz-dew);
  color: var(--roz-black);
  font: inherit;
  font-size: 15px;
  padding: 14px 12px;
}

input:focus,
textarea:focus,
select:focus {
  outline: 2px solid var(--roz-black);
  outline-offset: 2px;
}

select {
  appearance: auto;
}

textarea {
  resize: vertical;
}

.wide,
.application-form button,
.form-note {
  grid-column: 1 / -1;
}

.application-form button {
  width: 100%;
  margin-top: 4px;
  background: var(--roz-black);
  color: var(--roz-white);
}

.application-form button:disabled {
  cursor: wait;
  opacity: 0.62;
}

.form-honeypot {
  position: absolute;
  left: -10000px;
  width: 1px;
  height: 1px;
  overflow: hidden;
}

.form-note {
  margin: 0;
  color: var(--roz-muted);
  font-size: 13px;
  text-transform: none;
  letter-spacing: 0;
}

.form-status {
  padding-top: 2px;
}

.form-status[data-state="loading"] {
  color: var(--roz-black);
}

.form-status[data-state="success"] {
  color: var(--roz-black);
}

.form-status[data-state="error"] {
  color: var(--roz-clay);
}

footer {
  display: flex;
  justify-content: space-between;
  gap: 20px;
  padding: var(--sp-8) var(--gutter-desktop);
  color: var(--roz-black);
  background: var(--roz-seaglass);
  font-size: var(--fs-body-s);
  letter-spacing: var(--ls-eyebrow);
  text-transform: uppercase;
}

@media (max-width: 920px) {
  .site-header {
    grid-template-columns: auto 1fr;
    padding: 0 var(--gutter-mobile);
  }

  .brand {
    grid-column: 1;
    justify-self: start;
  }

  nav {
    display: flex;
    gap: 0;
  }

  .nav-left {
    display: none;
  }

  .nav-right {
    grid-column: 2;
    justify-self: end;
  }

  nav a:not(:last-child) {
    display: none;
  }

  .nav-right a:last-child {
    padding: 9px 12px;
    font-size: 11px;
  }

  .hero {
    min-height: calc(82vh - var(--nav-height));
  }

  .hero-copy {
    width: min(100% - 48px, 620px);
    margin: 0 var(--gutter-mobile) var(--sp-8);
  }

  h1 {
    font-size: 44px;
  }

  .subpage-hero h1 {
    font-size: 44px;
  }

  h2 {
    font-size: var(--fs-h2-mob);
  }

  .visual-copy h2 {
    font-size: var(--fs-h2-mob);
  }

  .hero-text {
    font-size: var(--fs-body-l);
  }

  .band {
    padding: var(--sp-8) var(--gutter-mobile);
  }

  .subpage-hero {
    min-height: calc(72vh - var(--nav-height));
    padding: var(--sp-8) var(--gutter-mobile);
  }

  .proof-strip,
  .signal-grid,
  .visual-split,
  .visual-split.reversed,
  .asset-grid,
  .asset-grid.two,
  .asset-grid.four,
  .points-ledger,
  .profile-preview,
  .proof-photo-grid,
  .timeline,
  .split,
  .subpage-hero,
  .page-split,
  .kit-value-band,
  .value-metrics,
  .business-band,
  .comparison-grid,
  .growth-intro,
  .support-grid,
  .owner-band,
  .owner-grid,
  .concern-map,
  .demand-tool-band,
  .demand-tool,
  .clean-grid,
  .clean-proof,
  .shelf-proof-band,
  .insight-grid,
  .service-grid,
  .education-grid,
  .referral-grid,
  .education-grid-cards,
  .lesson-preview-band,
  .referral-flyer-band,
  .technical-grid,
  .event-list div,
  .education-bridge-band,
  .formula-matrix,
  .process-list div,
  .cta-band,
  .product-band,
  .shelf-band,
  .team-band,
  .team-grid,
  .terms-list,
  .fit-band,
  .momentum-band,
  .apply-band {
    grid-template-columns: 1fr;
  }

  .proof-strip div {
    min-height: auto;
    border-right: 0;
    border-bottom: 1px solid var(--roz-stroke);
  }

  .signal-grid article,
  .timeline div {
    min-height: auto;
  }

  .signal-grid span {
    margin-bottom: 24px;
  }

  .timeline {
    grid-template-columns: repeat(2, 1fr);
    margin-top: 32px;
  }

  .timeline p {
    margin-top: 18px;
  }

  .product-visuals {
    grid-template-columns: repeat(3, 1fr);
    gap: 6px;
  }

  .asset-panel,
  .points-ledger div {
    min-height: auto;
  }

  .asset-panel img {
    height: 240px;
  }

  .proof-photo-grid img:first-child {
    grid-row: auto;
  }

  .shelf-proof-copy {
    position: static;
  }

  .shelf-gallery {
    grid-template-columns: repeat(2, 1fr);
  }

  .shelf-proof-note {
    grid-column: 1;
  }

  .signal-grid {
    grid-template-columns: repeat(2, 1fr);
  }

  .product-visuals img {
    height: 220px;
  }

  .demand-row {
    grid-template-columns: 1fr;
    gap: 8px;
  }

  .demand-volume {
    text-align: left;
  }

  .team-card img,
  .team-placeholder {
    height: 360px;
  }

  .fit-list div,
  .kit-includes,
  .application-form {
    grid-template-columns: 1fr;
  }

  footer {
    flex-direction: column;
    padding: var(--sp-7) var(--gutter-mobile);
  }
}

@media (max-width: 600px) {
  .signal-grid,
  .timeline,
  .shelf-gallery {
    grid-template-columns: 1fr;
  }

  .shelf-card img {
    height: 230px;
  }
}