American Salon
5 Questions With: Mara Roszak, Celebrity Stylist & RŌZ Founder
American Salon profiles Mara and her approach to professional hair care.
Read the articleSalon wholesale · Clean performance for modern salons
California-inspired. Salon-tested. Stylist-trusted.
RŌZ is a meticulously crafted collection of clean haircare essentials — built for stylists who want clean performance without compromise, and salons who want a line that actually moves.
Fewer SKUs. Faster sell-through.
Cash flow doesn't get tied up in redundant products that won't move.
30% backbar credit on your wholesale purchases
Rewards that support your business.
No monthly or quarterly minimums.
Reorder on your timeline, not ours.
Designed for salons
Your clients trust your expertise.
Every product you carry sends a signal about your standards, your taste, and the kind of hair you believe in.
RŌZ was built for salons who treat their craft with intention and want a partner that reflects it: intentional products, uncompromised performance, clean formulations, and a focused assortment your team can actually master.
For owners, that means no slow movers, stronger backbar support, and a real partner behind the line with 30% backbar credit that isn't held hostage to monthly or quarterly minimums. You order on your timeline. We support you on it.
Why choose RŌZ?
Pro-developed haircare essentials that work.
Salon owners don't need another wall of inventory to manage. RŌZ is a curated, professionally-developed line of essentials — cleanse, treat, prep, style, and finish — built to sell through, not sit on the shelf.
- A wholesale partnership without the financial and inventory burden. RŌZ intro offers are designed to meet your needs without suffocating your shelf or your cash flow.
- A line that is at home in an intimate studio and a multi-chair salon alike. Refined, classic, apothecary-inspired packaging draws attention and elevates any space.
- Intentionally formulated by a stylist. RŌZ supports every service your clients invest in — cut, color, extensions, keratin treatments — across every texture, from fine to curly.
- Builds loyalty and brings in new clientele. RŌZ formulas perform at the professional level and keep performing for clients at home, with ease. At our core, the focus is healthy hair — which is exactly what brings clients back and draws new ones in, especially the ones searching for clean formulas that actually work.
Salon Partners
RŌZ in the press
A stylist-built brand with industry attention.
Trade, business, and national beauty press have covered the thinking behind RŌZ and the products your team can use and recommend.
American Salon
10 Innovative New Launches That Give Main-Character Hair
Milk Styling Mousse appears among the publication's innovative new hair-care launches.
Read the articleBehindthechair.com
The Ultimate Summer Hair Edit: New Launches For Color, Care and Texture
Wave Texturizing Mist is included in this professional product-launch edit.
Read the articleThe Business of Fashion
The Fast-Growing Beauty Brands to Watch in 2026
RŌZ is included among the emerging beauty brands to watch.
Read the articleBeauty Independent
L Catterton Reinforces Its Expert-Led Brand Thesis With Rōz Investment
Coverage of the investment supporting RŌZ's retail and salon distribution.
Read the articleHarper's Bazaar
The 10 Best Shampoos for Dry Hair, Tested & Reviewed
Foundation Shampoo is the publication's pick for softness.
Read the articleHarper's Bazaar
11 Best Leave-In Conditioners of 2026, Tested and Reviewed
Milk Hair Serum is named Best Overall among leave-in conditioners.
Read the articleVogue
Vogue First! How Rōz Hair Reimagined the Wave Spray
Vogue spotlights Mara's Wave Texturizing Mist and its flexible, lived-in texture.
Read the articlePeople
Emma Stone's Hairstylist Gave Me the Most Voluminous Blowout Ever
Milk Styling Mousse is put to work in a hairstylist-led blowout story.
Read the articleInStyle
Sandra Bullock, 62, Owes Her Hair's “Shine” to This “Effortless” Serum, Per Her Stylist
Mara Roszak used RŌZ Milk Hair Serum for Sandra Bullock's polished finish.
Read the articleSalon wholesale application
Apply for a full-size salon trial kit.
Approved salons receive a curated, full-size trial kit for your team to test behind the chair. And a real conversation about whether RŌZ fits in your salon.
For qualified salons
Kit value: up to $500 retail
Full-size products
Personal follow-up with our dedicated salon team
Tailored opening-order guidance