RŌZ

Salon wholesale · Clean performance for modern salons

California-inspired. Salon-tested. Stylist-trusted.

RŌZ is a meticulously crafted collection of clean haircare essentials — built for stylists who want clean performance without compromise, and salons who want a line that actually moves.

Why carry RŌZ Apply for the kit
Fewer SKUs. Faster sell-through. Cash flow doesn't get tied up in redundant products that won't move.
30% backbar credit on your wholesale purchases Rewards that support your business.
No monthly or quarterly minimums. Reorder on your timeline, not ours.
Designed for salons

Your clients trust your expertise.

RŌZ products merchandised on a salon retail shelf

Every product you carry sends a signal about your standards, your taste, and the kind of hair you believe in.

RŌZ was built for salons who treat their craft with intention and want a partner that reflects it: intentional products, uncompromised performance, clean formulations, and a focused assortment your team can actually master.

For owners, that means no slow movers, stronger backbar support, and a real partner behind the line with 30% backbar credit that isn't held hostage to monthly or quarterly minimums. You order on your timeline. We support you on it.

RŌZ Santa Lucia Styling Oil and Milk Hair Serum still life RŌZ Evergreen Style Cream product and styling key RŌZ Salt Scalp Scrub with soft foam

Why choose RŌZ?

Pro-developed haircare essentials that work.

Salon owners don't need another wall of inventory to manage. RŌZ is a curated, professionally-developed line of essentials — cleanse, treat, prep, style, and finish — built to sell through, not sit on the shelf.

  • A wholesale partnership without the financial and inventory burden. RŌZ intro offers are designed to meet your needs without suffocating your shelf or your cash flow.
  • A line that is at home in an intimate studio and a multi-chair salon alike. Refined, classic, apothecary-inspired packaging draws attention and elevates any space.
  • Intentionally formulated by a stylist. RŌZ supports every service your clients invest in — cut, color, extensions, keratin treatments — across every texture, from fine to curly.
  • Builds loyalty and brings in new clientele. RŌZ formulas perform at the professional level and keep performing for clients at home, with ease. At our core, the focus is healthy hair — which is exactly what brings clients back and draws new ones in, especially the ones searching for clean formulas that actually work.

Mare Salon interior with retail display case Mare Salon · West Hollywood, CA Jenna Perry Hair Studio founder portrait Jenna Perry Hair Studio · New York, NY Sweep Salons interior in Colorado Sweep Salons · Colorado HAUS Salon retail and service environment HAUS Salon · Minneapolis, MN Barrow Salon interior with retail shelves visible Barrow Salon · San Francisco, CA MèCHE Salon interior in Beverly Hills MèCHE Salon · Beverly Hills, CA Spoke & Weal Palo Alto salon window sign Spoke & Weal · Palo Alto, CA Sirène Salon interior in Atlanta Sirène Salon · Atlanta, GA

Review note: source-site salon photos are placeholders pending final public approval.

Salon wholesale application

Apply for a full-size salon trial kit.

Approved salons receive a curated, full-size trial kit for your team to test behind the chair. And a real conversation about whether RŌZ fits in your salon.

For qualified salons Kit value: up to $500 retail Full-size products Personal follow-up with our dedicated salon team Tailored opening-order guidance

Start the wholesale review

Tell us about your salon.

Submissions go to the RŌZ wholesale team for review.